Taxes to curb disease and finance health

The consumption of tobacco, alcohol, and sugary drinks fuels the epidemic of non-communicable diseases, such as heart disease, cancer, and diabetes, which account for over 75% of all deaths worldwide. The World Health Organization (WHO) is urging countries to raise real prices on tobacco, alcohol, and sugary drinks by at least 50% by 2035. The “3 by 35” Initiative comes at a time when health systems are under enormous strain from rising noncommunicable diseases, shrinking development aid and growing public debt. WHO is calling on countries, civil society, and development partners to support the “3 by 35” Initiative and commit to smarter, fairer taxation that protects health.